Privacy Policy
How we collect, use, and protect your personal information
Introduction
This Privacy Policy explains how Cheer collects, uses, and protects your personal information when you use our e-commerce platform.
Information We Collect
We collect information in the following categories:
Personal Information
- Name and contact information
- Email address and phone number
- Shipping and billing addresses
- Payment information (processed securely)
- Account preferences and settings
Technical Information
- IP address and device information
- Browser type and version
- Operating system details
- Cookies and similar technologies
Usage Information
- Pages visited and time spent
- Products viewed and purchased
- Search queries and preferences
- Customer service interactions
How We Use Your Information
We use your information for the following purposes:
- Process orders and payments
- Provide customer support
- Send order updates and notifications
- Improve our services and user experience
- Comply with legal obligations
- Prevent fraud and ensure security
Data Sharing
We may share your information in the following circumstances:
- With payment processors for transaction processing
- With shipping companies for order delivery
- When required by law or legal process
- To protect our rights and prevent fraud
Data Security
We implement appropriate security measures to protect your information:
- Encryption of sensitive data in transit and at rest
- Regular security audits and updates
- Access controls and authentication
- Secure payment processing
- Employee training on data protection
GDPR Compliance
We comply with the General Data Protection Regulation (GDPR) for EU users.
Under GDPR, you have the following rights:
- Right to access your personal data
- Right to rectify inaccurate data
- Right to erasure (right to be forgotten)
- Right to restrict processing
- Right to data portability
- Right to object to processing
UAE Data Protection
We comply with UAE data protection laws:
- Dubai Data Protection Law compliance
- Federal Law No. 2 of 2019 compliance
- UAE Cybercrime Law compliance
- Local data storage requirements
Cookies and Tracking
We use cookies and similar technologies to enhance your experience:
Data Retention
We retain your information for the following periods:
- Account information: Until account deletion
- Order records: 7 years for tax purposes
- Marketing data: Until consent withdrawal
- Technical logs: 12 months maximum
- AI assistant chats: up to 90 days after a conversation is closed, then deleted automatically
AI Customer Assistant
Our optional on-site AI assistant helps customers with products, shipping, returns, payments, and order questions.
- Messages you send and receive may be processed by OpenAI to generate replies.
- Conversation history is stored in Cheer’s database so you can resume chats and so we can improve answer quality.
- Closed conversations are retained for up to 90 days, then deleted automatically.
- You can delete a conversation from the assistant panel at any time.
- Do not submit payment card numbers, CVV codes, passwords, or one-time verification codes in chat.
Children's Privacy
Our service is not intended for children under 18 years of age.
We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will take steps to delete it promptly.
App Store Compliance
Our mobile applications comply with app store requirements:
- Apple App Store Guidelines compliance
- Google Play Store Policy compliance
- Age-appropriate content and features
- Transparent data collection practices
Card Details Protection
All credit/debit cards' details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties.
Third-Party Card Details
https://www.cheer.ae/en will not pass any debit/credit card details to third parties.
Data Security Disclaimer
https://www.cheer.ae/en takes appropriate steps to ensure data privacy and security including through various hardware and software methodologies. However https://www.cheer.ae/en (website) cannot guarantee the security of any information that is disclosed online.
Third-Party Links
https://www.cheer.ae/en is not responsible for the privacy policies of websites to which it links. If you provide any information to such third parties different rules regarding the collection and use of your personal information may apply. You should contact these entities directly if you have any questions about their use of the information that they collect.
Policy Updates
The Website Policies and Terms & Conditions may be changed or updated occasionally to meet the requirements and standards. Therefore, the Customers' are encouraged to frequently visit these sections to be updated about the changes on the website. Modifications will be effective on the day they are posted.
Changes to Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the 'Last Updated' date.
Contact Information
If you have any questions about this Privacy Policy or our data practices, please contact us: